Public Service Announcements (PSAs) from CCAPP

A Lifeline for Clients and Counselors: CCAPP Leaders Share Why 988 Matters

CCAPP President and CEO Pete Nielsen and Vice President of Education and Strategic Development Kristina Padilla share an important message for helping professionals. They highlight the 988 Suicide & Crisis Lifeline as a vital and accessible resource—not only for clients but also for professionals facing their own challenges. Available by call or text, 988 offers immediate support for anyone in crisis, whether it’s related to mental health, substance use, grief, or everyday stress. The message is clear: no matter who you are or what you’re going through, help is available—988 is for you.